Hi, I'm Elisabeth

I am here to help your business enter a new market

I am an independent, hands-on marketing and communications consultant with over 15 years of experience, based in the Netherlands. Through the years I have led integrated marketing, PR, and crisis communications strategies for some of the world's largest brands, NGOs, and government organizations — as a consultant, client-side, and within global media agencies.

My goal is to be an extension of your team, challenge assumptions, and bring the strategic expertise needed to protect and elevate your organization's reputation — building a marketing and communications strategy that's right for you.

90+

Total campaigns

Working with companies such as Lenzing, Lazada, OVO, PUMA, and Oakley

50+

Press conferences & media gatherings

Leading press conferences, press kits, and media relations across Asia and Europe

20+

Issues & reputation management

Crisis and reputation management for global brands including Vale Base Metals and CFLD

What I can provide

Integrated strategy, from research through to delivery

Grow your organization's reputation and reach using earned, owned, and paid channels: PR, crisis communications, SEO, social media, stakeholder engagement, and content.

Research and discovery

Direct and indirect competitor research
Research your audience and their mindset
Audit your existing channels as well as your paid and earned promotion
Analyse and find the gaps in your consumer journey

Marketing & Communications strategy

Setting goals and KPIs to measure success and ROI
Integrated marketing and communications strategy built from PR, digital, and stakeholder insights
Media plan, message house, and audience personas
Crisis and issue management planning, and timeline for implementation

Project management

Working closely with your in-house marketing and communications team and/or agency
Ensure the campaign is set up with your goals in mind
Recommend top freelancers such as copywriters, PR specialists, and web developers
Analysing the campaigns and suggesting optimisations

Consultancy

Training your staff
Find the right agency for you and your needs
Interim Communications/Marketing Specialist
Flexible attention based on your needs

Why it matters

What working together looks like

Make confident decisions

Base your decisions on real data and insight, not assumptions. Whether you're launching a new product, entering a new market, managing a reputational challenge, or adapting to a shifting industry, having the right strategy makes all the difference.

Understand the latest in marketing & communications

It's difficult to stay ahead of shifting trends, regulations, tools, and media landscapes. Learn what matters for your business, without the jargon.

Strengthen your brand's reputation

Using strategic communications and data-led marketing to build awareness, stakeholder trust, and long-term reputation — with a clear eye on return.

Challenge your comfort zone

If your results have plateaued, sometimes what's needed is an outside perspective to sharpen the strategy and push things forward.